The Disney universe has become a universal reference. Loved by some and contested by others, it draws its inspiration from a North American retelling of European fairy tales. From the thatched cottage in “Snow White and the Seven Dwarfs,” evoking traditional Norman cottages, to the automatons in Geppetto’s workshop in “Pinocchio,” inspired by the Strasbourg Cathedral, France has become an inexhaustible inspiration for the world dreamed up by Walt Disney. It was also in France that Disney’s imprint took on a political dimension with the construction of EuroDisney in Marne-la-Vallée, inaugurated in 1992 under Jacques Chirac. It was part of a policy to urbanize the outskirts of Paris on hitherto little-used farmland. The American visionary’s first pied-à-terre in Europe became one of France’s most popular tourist destinations, guiding the development of an area known as Val d’Europe. Mickey’s Clubs are another pillar of Disney’s tradition in France. They quickly gained popularity as must-visit summer institutions for families looking to entertain their children. “Poisoned apple” or cultural heritage, Disney’s world invites with its distinctive codes, bright colors, fanciful shapes and enchanted atmosphere.

After celebrating Disney’s artistic heritage in Rotterdam in 2021, the exhibition now incorporates elements rooted in French culture. This intelligent approach appeals to an audience that is often critical of Disney because of its deep attachment to its own culture, language and identity, and is sometimes wary of the perceived pervasive American culture. The exhibition tells its story in nine spaces: from the creation of Disney characters to its worldwide expansion. On entering the gallery, visitors are captivated by a subdued space where cartoon shadows are projected onto the walls. The ambience is distinguished by curved walls seducing with a carefully selected color palette, a winding path and sober exhibits. Included are a model of Ludwig II’s Bavarian castle Neuschwanstein, the inspiration for Sleeping Beauty’s famous castle; porcelain by Dutch designer Bas van Beek; and photos and maps of Walt Disney’s travels in Europe: sources of his inspiration.

mpm.